Grow Your Health Brand’s Authority and Visibility with SEO Content That Builds Trust

I turn expert blog content into a long-term patient and client acquisition channel through ethical, evidence-based SEO.

  • Reach the right patients and partners

  • Build credibility and trust in sensitive health topics

  • Create SEO blog content that compounds results over time (and can be repurposed across your other channels)

  • Stay visible in search and AI-driven discovery

Contact me to get started
Picture of Valerie Leroux, a woman with long hair wearing a pink satin blouse, smiling and holding a notebook.

They trust me

MedTech Europe logo with tagline 'from diagnosis to cure'
The logo for ORAVIX in navy blue text on a white background.
Connected Health logo with the slogan 'Connecting You & Your Healthy Self'
Logo with the word 'klaviyo' in white lowercase letters on a black background.
Logo for Flying Cat Marketing featuring a stylized black and white cat face with large eyes and the text 'Flying Cat Marketing.'
FORBRAIN logo with a stylized human head and brain illustration
The Soundsory logo featuring a stylized blue and gray 'S' above the company name.
NuBest logo with text in brown and green and a small leaf design
Black background with the word 'RISE' in white, bold capital letters.
Text with the names Rachel Pascal and the initials R D in stylized fonts.
VuePoint logo featuring a stylized red and gray sphere next to the company name.
The logo for Fortility Connectz featuring blue text with a stylized 'S' in the middle.
Donorbox logo with a blue square featuring a white heart and a pink dot, and the word 'donorbox' in blue text

My Latest Feedback ✨

  • Black and white portrait of a smiling young man with short dark hair, framed by a green circular border.

    “I had the pleasure of working with Valérie, our Health SEO specialist, when we faced a lack of recurrent and consistent content creation on one of our websites. Valérie's expertise has been a game-changer for us. She has provided us with great articles and developed a comprehensive US SEO content strategy for the next 10 months. We now receive one meticulously crafted article per month, each aligned with our SEO strategy. I highly recommend Valérie's services to anyone looking to elevate their content strategy to the next level. Her exceptional writing skills, combined with her ability to leverage her health community for fact-checking and expert quotes, have truly set her apart. If you're in need of top-notch content and a solid SEO strategy, Valérie is the go-to expert.”

    Diego Mechelynck, CIO at Bambaw & Oravix (Belgium)

  • Portrait of a woman with dark hair, wearing glasses, and a black sleeveless top with a laser cut design, against a light gray background.

    “I recommend Valerie to anyone looking for help with their SEO strategy, particularly in the health + wellness space. She's a great collaborator and clear communicator, and produces high-quality, thoughtful work. I look forward to working with her again!”

    Lola Feiger, Head of Marketing at Rise Science (US)

  • “I recommend Valérie for improving SEO pages, especially for writing projects that require in-depth research and thoughtful content to achieve quality work. Our challenge was to find an experienced person with multiple skills: a sharp expertise in SEO and a strong affinity with the therapeutic field, which requires a particular sensitivity. We were also looking for someone who could conduct research and write both in French and English. As a result, we revamped the content of numerous pages and significantly improved their quality. After a few weeks, we can already see an increase in traffic on the targeted pages and longer visit durations, which suggests promising prospects in the medium term. Valérie is punctual, reliable, and very efficient in her writing. The work is meticulous.”

    Gregoire Tomatis, General Manager at Tomatis & Sound For Life LTD (Luxembourg)

  • A close-up portrait of a man with dark hair pulled back, light skin, and a slight smile, against a plain white background.

    “I would recommend her service to companies looking for writers who write well, especially in the domain of health where some level of research is necessary. The best thing about Valerie is that she is not just a writer. She is SMART so she gets what you may need, and may even think ahead for things to write about that may be pertinent to what I need as the person publishing the post.”

    Dr. Marc Chen, Traditional Medicine Practitioner (Singapore)

  • A smiling woman with long brown hair sitting at a white table, holding a pen and a notebook, with a pair of glasses beside her.

    " Many thanks for your short and long write-ups as well as your recommendations on how to better increase our SEO content score 🙂 Love the flow, the choice of words, the clarity as well as the coverage on the emotional aspects of it and the inclusion of existing research that is relevant to the topic."

    Tanja Faessler-Moro, Founder, Coach & psychological counsellor, Counsellingconnectz (Singapore)

I am here to help

Here’s what I bring to the table:

  • 10+ years of expertise in health and healthcare content marketing (e-commerce, SaaS, medical devices, pharmaceuticals, non-profit organizations, and freelance medical writers)

  • Every piece of content is unique, infused with genuine empathy and scientific expertise

  • Expertise in both traditional Search Engine Optimization (SEO) and Generative, AI-based Searches (GEO)

  • Bilingual SEO & GEO health blog writing and SEO localization services: English (US/UK) and French

After 10 years of healthcare marketing experience, I founded Bioty Healthcare in 2022 to help businesses improve their credibility and their organic traffic, thanks to my Search Engine Optimization (SEO) content writing and editing skills.

I mentor freelance writers and editors on SEO best practices and have contributed to The Medical Writer Magazine and The Write Clinic. I’m also a speaker for the EMWA and EFA.

I help freelance medical writers with their SEO to build a system that attracts ideal clients, so they spend less time pitching and more time doing the work they love.

I have lived in the UK, Asia, and now Spain, bringing a diverse cultural perspective to my work. When I am not working, I enjoy hiking, exploring nature, and practicing martial arts.

“ I go above and beyond for my clients because I take the time to understand their business goals and audience. Besides writing content, I create strategic assets that drive visibility, build trust, and support long-term growth. “

Picture of Valerie Leroux. A woman with long red hair sitting on a gray sofa, wearing a black suit and red heels, with her chin resting on her hand, in a modern living room with abstract artwork on the wall and decorative pillows.

Valerie Leroux MSc. - Founder

My Services

If you need help creating credible SEO health content:

SEO copywriting services

You want more clients, reach more patients or build your authority but you don’t have the skills or time for your blog?

This is for you if:

  • you want to become an authority in your niche but do not have time to write blog content

  • you need an honest and reliable writer who understands your business like her own

  • you have (or plan to have) a multichannel content marketing strategy including SEO

How I can help:

  • I provide honest and fully transparent advice, in line with your business objectives and resources. Maybe SEO is not for you, and that’s okay too.

  • If we are a good fit, you get one point of contact to manage the entire SEO project for you.

  • I write your blog content and I edit it based on SEO / GEO best practices.

If you want to learn best practices in SEO health writing:

SEO health blog mentoring and educational resources

You want to learn SEO / GEO best practices for health blogs?

This is for you if:

  • you are a health or medical writer, health blogger, medical journalist, marketer, editor, or content creator in the healthcare sector

  • you want to increase the chances of your blog articles ranking higher, getting featured on Google or being cited by AI

  • you want to practice writing an article from scratch with an experienced SEO writer and editor

  • you have the writing skills but you find SEO is too technical and complicated

  • you’re an experienced writer but you are not 100% confident about SEO & GEO best practices

Go to the Next Step ⏭
Discover My Health Writing Resources ⏭
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What they are saying (better than I do!)

More love ❤

  • Tanja testimonial

    “I just started to go through your write-ups and absolutely LOVE them!! 🙌🏼 Love the drive in the write-ups, the choice of words and your suggestions. Will further continue to review tonight/tomorrow morning. But wanted to let you know how happy I am and thank you for your wonderful work🙏🏼 ”

    Tanja F.M.

    Founder - FertilityConnectZ

  • Portrait of a middle-aged man with glasses wearing a suit and tie, smiling.

    “Excellent hire for our project. Uniquely skilled to provide article in both English and French. Met all deadlines with quality. Thanks Valerie."”

    David Pietrobon

    President - VuePoint IDS INC.

  • arthur testimonial

    “Valerie completed the task perfectly. There is nothing else to say! It was a great pleasure to have her on the project!"”

    Arthur Lee

  • “Highly intuitive and intelligence resource. Solid work - immersed herself in our subject matter. Will use again!"”

    Rich Wilson

    Bloomfield Growth Agency

  • Gregoire testimonial

    I recommend Valérie for improving SEO pages, especially for writing projects that require in-depth research and thoughtful content to achieve quality work.

    Gregoire T.

    General Manager - Sound for Life