THE BIOTY-FUL BLOG
Whether you’re a health & wellness business willing to upgrade your SEO game to attract more of the right clients or patients, or a health and medical writer who wants to learn the ropes of SEO health writing, this is for you!
SEO for Health Coaches: How to Get Found by the Right Clients
Learn how SEO for health coaches can improve visibility, build trust, and attract more qualified inquiries without relying on constant social media.
SEO Storytelling for Health Businesses: How to Be Found, Trusted and Remembered
Learn how to use SEO storytelling to make your health content easier to find, more human to read, and more trusted by the people you want to help.
Why Is My Health and Wellness Website Not Bringing Clients (Even if It Looks Good)?
Learn why having a beautiful website is not enough, and what health and wellness professionals often miss when they want more inquiries from Google.
What I Actually Do as an SEO Health Content Strategist in the Age of AI Search
What does an SEO content strategist actually do for health brands? Learn how I approach SEO, AI search visibility, content strategy, and medical credibility.
SEO Agencies vs Direct Clients: What I Learned Working With Both as a Freelance SEO Writer
Not sure whether to work with SEO agencies or direct clients? I break down the real pros and cons to help you decide what’s right for you.
SEO Case Study: How a Multilingual Health e-commerce Strategy Drove 6.4M Impressions and Recovered Organic Visibility
See how a health e-commerce brand recovered rankings and scaled with a multilingual SEO strategy, reaching 6.4M impressions and US market growth.
How to Turn a Research Paper Into a Blog Post (Without Losing Trust or Accuracy)
Learn how to turn a research paper into a blog post with clarity, accuracy, and SEO. A step-by-step guide for healthcare brands.
SEO Best Practices for Medical Writing: 5 Techniques to Get Found on Google and Cited by AI in 2026
Learn SEO best practices for medical writing from a freelance SEO health content editor. Discover 5 practical techniques for your content to stand out.
How to Start a Health Blog for Your Brand (Step-by-Step Guide for Marketers)
Learn how to start a health blog for your brand with a clear SEO strategy. A step-by-step guide for healthcare marketers, wellness brands, and clinics.
Can Endometriosis Affect Your Heart? What a New Study Found
In this article, I translate a new meta-analysis on endometriosis into clear language—an example of how to turn research into a patient-friendly blog post.
What to Post on LinkedIn as a Medical Writer If You Want to Be Taken Seriously
Not sure what to post on LinkedIn as a medical writer? Discover proven content ideas, what to avoid, and how to build credibility.
What is SEO and How to Do SEO as a Medical Writer (In a Nutshell)
Confused about SEO in medical writing? Learn what SEO really means with key concepts explained in a simple way.
Undiagnosed Asperger’s in women: How I lived 40 years under the radar (and why it’s time to get diagnosed)
My view of living with undiagnosed Asperger’s as a freelance writer: masking, deep focus, empathy, and why getting diagnosed matters.
SEO Case Study: How SEO Blog Writing Helped a Freelance Medical Writer Get Found and Recognized as a Trusted Voice
See how SEO-friendly content helped a fellow freelance medical writer turn her blog into a client magnet.
Personal Experience and Health Stories in SEO: A Practical Guide for Health Content Teams
Learn when personal health stories strengthen E-E-A-T in SEO health blogs (and when to avoid them). Practical guidance for clinics, brands, and health writers.
Best Medical Writing Courses in 2026: My Selection of Top Programs by Career Path
Compare the best medical writing courses for 2026 by career goal (freelancing, SEO, pharma, CME, or academia) with real-world guidance and honest insights.
What Do Clients Look for? Skills of a Good Freelance SEO Writer That Agencies and Editors Actually Value
Learn the skills of a good freelance SEO content writer through real insights from editors and SEO agencies.
How to Become an SEO Health Writer: A 3-Level Training Roadmap to Build Your Freelance Health Writing Skills
Discover my 3-level training roadmap to build strong SEO health writing skills, gain SEO confidence, and become a client-ready freelance SEO health writer.
How to Show Empathy in Health Writing: 8 SEO Copywriting Tips (with Examples)
You’ll learn 8 practical ways to write with empathy, from choosing inclusive language to leading with lived experience. Includes real-life examples, mini-practices, and insights into how empathy boosts both EEAT and SEO.
What Is AEO (Answer Engine Optimization) for Health and Medical Brands?
Not sure what AEO means? This blog explains Answer Engine Optimization in simple terms, and why it matters if you work in health or wellness.