SEO Content Strategist and Healthcare Writer Helping Health Brands Earn Trust & Visibility

Attract the right customers and patients organically and build the credibility you need to convert.


I combine SEO content strategy, editorial expertise, and evidence-based writing to create blog articles and long-form health content that rank on Google, appear in AI answers, and support your marketing goals.

Contact me to get started
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Client Testimonials

"Valerie's punctuality and meticulous writing have revamped our content strategy, resulting in increased traffic and longer page visits."

Gregoire T.

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“My blog now ranks #1 for my main keyword in Singapore, thanks to Valerie's expertise”

Mark C.

They trust me

MedTech Europe logo with tagline 'from diagnosis to cure'
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Connected Health logo with the slogan 'Connecting You & Your Healthy Self'
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The Soundsory logo featuring a stylized blue and gray 'S' above the company name.
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VuePoint logo featuring a stylized red and gray sphere next to the company name.
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Photo of Valerie Leroux, a woman with long brown hair, wearing a maroon blouse, sitting at a table with a notebook, holding a pen near her face and looking at the camera with a slight smile.

Most health teams come to me with the same situation: content keeps slipping down the priority list, or when they do publish, it doesn’t reliably bring the right people from Google (or AI answers).

The real challenge is finding someone you don’t have to manage: a health content strategist and writer who is thorough, understands your product and audience, and combines health knowledge with search strategy.

That’s what clients consistently highlight about working with me: clear expectations, smooth collaboration, meticulous research, and reliable delivery at the right pace.

I create SEO content strategies and I write scientifically accurate, compliant SEO content for health e-commerce businesses, clinics, and mission-led organizations, in English and French. I focus on doing real research on your audience, writing helpful content in clear, empathetic language, and in a voice that sounds like your brand.

You can start with a single article or choose a flexible monthly package. As we go, I’ll share practical guidance (and content ideas) to strengthen your content strategy based on what’s working.

What I Help With

I partner with health-focused teams who care about credibility, doing things properly, and sustainable growth - in a way that feels right.

SEO Content Strategy

  • search intent research

  • topic clusters and editorial planning

  • content gap analysis

  • structuring articles to rank

SEO Content Writing

  • long-form health blog articles

  • educational health content

  • patient-friendly explanations of complex topics

  • research-based articles

SEO Editing

  • updating performing content or improving existing blog articles

  • restructuring content to match search intent

  • editing medical writing for readability and SEO

Who I work with

Hands typing on a laptop keyboard with a stethoscope resting on the table in the foreground.

I work with a limited number of clients each month to protect quality. I typically work with:

  • Clinics and healthcare organizations

  • Nonprofits and mission-led health organizations

  • Health e-commerce brands

  • Digital health and wellness brands in regulated spaces

  • Health publications and content platforms

  • In-house marketing teams that need a specialist health SEO writer or SEO editor

  • SEO agencies looking for a reliable health subject-matter writer or SEO editor

  • Small health and wellness business owners

  • Freelance medical writers

  • B2B SaaS brands

View Case Studies ⏭

Is your health content holding back growth and impact?

What success looks like for your content
Be found by the right people
Earn trust
Bring results month after month

  • Your team has the expertise, but turning it into clear, human, accessible language is a constant challenge.

  • You don’t have time to publish regularly, and you don’t want generic, AI-sounding content that makes your brand feel less trustworthy.

  • Your blog isn’t delivering: it doesn’t rank, or it attracts the wrong traffic and fails to generate inquiries, bookings, sales, or sign-ups and donations.

  • You want your content to be found on Google and in AI searches, but you don’t know where to start.

  • You’re looking for a reliable partner who can combine:

    • multilingual market coverage (English & French)

    • deep familiarity with healthcare, health & wellness (and mission-driven messaging)

    • rigorous research and evidence-led writing

    • access to international subject matter experts when needed

    • the ability to integrate patient or community stories and interviews with empathy and compliance

    • content that is genuinely helpful and empathetic, and therefore earns visibility, authority, and trust.

Get started

What You Get

A person's hand interacts with a card labeled 'Brand Voice' on a white table with multiple other colorful cards, a notebook, pens, and a stack of more cards in the background.

Every month you receive:

  • A content proposal for each article with a suggested topic and angle based on what your audience is actually searching for, and what you want to sell or promote (keywords, structure, key points to cover, and where to link on your site)

  • 1–4 long-form blog articles

This includes:

  • Research you can trust (fact-checked, with sources, and patient or expert input/interviews if needed)

  • Content formatted to be easy to find and easy to read online (clear headings, FAQs, and suggested page title & description for Google)

  • Suggested updates based on results (I refresh content when we see a chance to improve traffic and conversions)

My 4-step process

I provide SEO expertise to deliver premium, SEO-friendly blogs to support your organization or business.

I follow an efficient 4-step process:

  • Targeted research

    Step 1: Targeted Research

    I complete SEO keyword research and competitive analysis on Google in your targeted market for each of your blog page.

    I research both clinical evidence and your audience extensively to understand how I can differentiate your content for it to be the most helpful for your target audience.

  • Expert writing

    Step 2: Expert Writing

    I write your blog articles and leverage my network of experts to bring unique insights within your area of expertise.

  • Precision Editing

    Step 3: Precision Editing

    I fact-check the scientific references and edit the blog articles based on SEO & GEO best practices, with added scrutiny on E-E-A-T trust signals.

  • Continuous improvement

    Step 4: Continuous Improvement

    If any adaptation of content is needed based on the findings from your website’s analytics, I’ll suggest adjustments which make the most sense to reach your current strategic objectives.

My Latest Feedback ✨

  • Black and white portrait of a smiling young man with short dark hair, framed by a green circular border.

    “I had the pleasure of working with Valérie, our Health SEO specialist, when we faced a lack of recurrent and consistent content creation on one of our websites. Valérie's expertise has been a game-changer for us. She has provided us with great articles and developed a comprehensive US SEO content strategy for the next 10 months. We now receive one meticulously crafted article per month, each aligned with our SEO strategy. I highly recommend Valérie's services to anyone looking to elevate their content strategy to the next level. Her exceptional writing skills, combined with her ability to leverage her health community for fact-checking and expert quotes, have truly set her apart. If you're in need of top-notch content and a solid SEO strategy, Valérie is the go-to expert.”

    Diego Mechelynck, CIO at Bambaw & Oravix (Belgium)

  • Portrait of a woman with dark hair, wearing glasses, and a black sleeveless top with a laser cut design, against a light gray background.

    “I recommend Valerie to anyone looking for help with their SEO strategy, particularly in the health + wellness space. She's a great collaborator and clear communicator, and produces high-quality, thoughtful work. I look forward to working with her again!”

    Lola Feiger, Head of Marketing at Rise Science (US)

  • “I recommend Valérie for improving SEO pages, especially for writing projects that require in-depth research and thoughtful content to achieve quality work. Our challenge was to find an experienced person with multiple skills: a sharp expertise in SEO and a strong affinity with the therapeutic field, which requires a particular sensitivity. We were also looking for someone who could conduct research and write both in French and English. As a result, we revamped the content of numerous pages and significantly improved their quality. After a few weeks, we can already see an increase in traffic on the targeted pages and longer visit durations, which suggests promising prospects in the medium term. Valérie is punctual, reliable, and very efficient in her writing. The work is meticulous.”

    Gregoire Tomatis, General Manager at Tomatis & Sound For Life LTD (Luxembourg)

  • A close-up portrait of a man with dark hair pulled back, light skin, and a slight smile, against a plain white background.

    “I would recommend her service to companies looking for writers who write well, especially in the domain of health where some level of research is necessary. The best thing about Valerie is that she is not just a writer. She is SMART so she gets what you may need, and may even think ahead for things to write about that may be pertinent to what I need as the person publishing the post.”

    Dr. Marc Chen, Traditional Medicine Practitioner (Singapore)

  • A smiling woman with long brown hair sitting at a white table, holding a pen and a notebook, with a pair of glasses beside her.

    " Many thanks for your short and long write-ups as well as your recommendations on how to better increase our SEO content score 🙂 Love the flow, the choice of words, the clarity as well as the coverage on the emotional aspects of it and the inclusion of existing research that is relevant to the topic."

    Tanja Faessler-Moro, Founder, Coach & psychological counsellor, Counsellingconnectz (Singapore)

Results

A digital marketing results report showing charts and statistics. The top left chart displays organic and paid traffic trends from May to October. The top right chart shows impressions over time with a work start marked. The bottom section highlights positive percentage increases in traffic share, monthly visits, pages per visit, and a decreased bounce rate. The source notes September 2023 data from Google Search Console and Similarweb. The footer credits Bioty Healthcare.

Let’s take an example of a health blog I have been working on.

This e-commerce client sells Health Tech devices that help children learn and improve their motor and cognitive skills at home.

The company’s blog articles were outdated and not successful at attracting visitors through search engines. They also didn't have enough useful information nor scientific facts, and the team lacked the know-how to improve this.

Their goals were to get more people to visit their website organically, build trust in their brand, educate people about their different options, and eventually increase their conversion rates.

I wrote new, improved blog articles that were easy to find on search engines, more informative, and included scientific facts and interviews with therapists.

The results were great: twice as many people visited their website, they stayed longer and read more articles.

The General Manager of the company said that after making these changes, they saw more visitors and longer visits to their website, showing that their efforts were successful.

I’ve now been working with this client for more than 2 years.

See Full Case Study: Health e-commerce traffic boost x2 from Blog content

What sets me apart

A portrait of Valerie, a woman with long brown hair, wearing a black suit, sits on a gray sofa with colorful pillows, in a room with framed abstract artwork on the wall.

✅ As a healthcare marketer, I understand both your area of expertise and your business objectives.

✅ I can cover multiple markets and provide multilingual SEO in English and in French, without the need to hire multiple writers.

✅ I truly care about results and content quality.

✅ You are free to stop working with me anytime. Instead, I trust long-term relationships based on results.

✅ I have access to an international network of Subject Matter Experts (SMEs) and the ability to report patient stories with care, consent, and compliance in mind.

Learn more about me

More love ❤

  • Tanja testimonial

    “I just started to go through your write-ups and absolutely LOVE them!! 🙌🏼 Love the drive in the write-ups, the choice of words and your suggestions. Will further continue to review tonight/tomorrow morning. But wanted to let you know how happy I am and thank you for your wonderful work🙏🏼 ”

    Tanja F.M.

    Founder - FertilityConnectZ

  • Portrait of a middle-aged man with glasses wearing a suit and tie, smiling.

    “Excellent hire for our project. Uniquely skilled to provide article in both English and French. Met all deadlines with quality. Thanks Valerie."”

    David Pietrobon

    President - VuePoint IDS INC.

  • arthur testimonial

    “Valerie completed the task perfectly. There is nothing else to say! It was a great pleasure to have her on the project!"”

    Arthur Lee

  • “Highly intuitive and intelligence resource. Solid work - immersed herself in our subject matter. Will use again!"”

    Rich Wilson

    Bloomfield Growth Agency

  • Gregoire testimonial

    I recommend Valérie for improving SEO pages, especially for writing projects that require in-depth research and thoughtful content to achieve quality work.

    Gregoire T.

    General Manager - Sound for Life

Why blog content is a high-leverage asset in healthcare ?

Person typing on a laptop keyboard in a dimly lit environment.

A health blog helps you:

  • Show up for the real questions your customers or patients are already typing into Google or AI

  • Earn trust online by using credible sources, expert input and lived experience when needed, and clear, easy-to-follow explanations

  • Create content you can repurpose into email, social media posts, product or patient education, and ads

  • Rely less on paid ads over time by bringing in high-intent visitors through organic search

FAQs

  • No, most healthcare teams I work with prefer not to manage the content strategy themselves.

    As part of my process, I research your audience, what people are searching for, and your business goals. From this, I suggest blog topics that support your growth. These topics may help you attract patients, educate customers, support a product launch, or build trust in your field.

    Before writing each article, I send a short content proposal. It includes the topic, the search intent, a suggested outline, and the key points to cover. This helps make sure every article has a clear purpose and supports your wider content strategy.

    If your team already has topic ideas, campaigns, or common questions from patients or customers, I’m always happy to include those too.

  • The price per blog is estimated per project and depends on the level of research needed or if you need me to find contacts to interview.

    Prices typically start from US $500 per 2,000-word blog.

  • I recommend doing 1-2 articles per week maximum, so as to not compromise quality. This allows sufficient time for researching, writing and editing content over a couple of days.

    I will adapt the content delivery schedule based on your needs over time. SEO requires to publish content consistently, so it’s best to post 2 articles per month than 10 blogs this month, then nothing the following month.

  • To make your health blog popular in Google results:

    • Find out the words people use when they search for health information online and use these words in your articles.

    • write high-quality, clear, and accurate articles about health topics relevant for your business.

    • Make sure your blog works well on mobile phones and is easy to use and read.

    • It's helpful if trusted health websites link to your blog, as it shows your blog is reliable.

    • Make your blog simple to navigate and follow privacy laws.

    • Share your blog posts on social media like Facebook and talk to your readers.

    • Keep checking how your blog is doing and make changes to improve it.

    SEO is a long-term commitment and requires consistent effort, but will bring you constant leads if it’s done well!

  • Healthcare SEO is about making a healthcare website easy to find and use for everyone. Imagine someone is searching online for treatment nearby. Healthcare SEO helps your website show up in the search results.

    It's about writing helpful articles that answer health questions, concerns and needs from patients and making sure the website works well on phones, since a lot of people use their phones to look up health information.

    This content must be medically accurate and align with the latest healthcare guidelines and research, to establish the doctor’s or clinic's credibility and expertise.

    Healthcare SEO includes:

    1. Identifying and using the terms and phrases that potential patients use when searching for healthcare services. The focus is on long-tail keywords that reflect the specific services offered, as well as the intent behind the search queries.

    2. Building trust through backlinks : This can be achieved through collaborations, publishing research, and being cited as a credible source in health-related articles.

    3. Compliance with privacy regulations: Healthcare websites must adhere to privacy laws and regulations like HIPAA in the U.S., ensuring that patient information is securely handled and privacy is maintained.

      Getting help from specialized healthcare SEO blog writing services ensures the above conditions are met without having to spend time on writing content.

  • It is very tempting to consider AI to generate large volumes of content in a short time.

    Even though Google does not penalize AI-generated content, it penalizes generic content, which AI tends to generate when it’s not used by expert copywriters.

    When AI is combined to the right use of SEO tools and SEO knowledge, you might be able to generate content that’s really unique and helpful to readers while moving the needle for your business.

    If your audience recognizes AI-generated content, they will feel cheated on and disengaged. This is very detrimental to your brand and your SEO in the long term, and this reputational damage will take a lot of efforts (beyond editing) to fix.

    My advice is: you better post less, but more unique and empathetic content, if you want your content to be read. It will be even more appreciated now than ever!