Valerie Leroux: A woman with long red hair, wearing a black blazer and black pants, sitting on a gray sofa in a living room. She has bright red lipstick and red nails, with paintings hanging on the wall behind her.
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About Valerie Leroux, MSc

Health SEO Mentor

Bilingual SEO Health Writer, Strategist & Editor (EN/FR)

Founder of Bioty Healthcare

Hi, I’m Val.

I help health brands get found, cited, and trusted in search and AI discovery.

With a background in biomedical engineering and over ten years in healthcare marketing, I build SEO strategies and create trusted health content in a warm, compassionate voice.

In English or French, my focus is the same: evidence first, empathy always, strategy throughout.

Get in touch

Why Health Brands Trust My Work

I care deeply about getting health content right, because behind every search is a real person looking for answers.

As a business owner, I approach your brand with the same care and long-term mindset I apply to my own, always with your reputation in mind.

Demonstrated SEO Growth

My clients reported high-quality enquiries and sales generated through strategic SEO blog content.

Trusted by Recognized Brands

I worked with more than 15 clients, including nonprofits like MedTech Europe, and international health brands who rely on accuracy and credibility. I’ve been working with some clients for more than 2 years.

Science & Marketing Background

I’m a biomedical engineer with more than 10 years in healthcare marketing before specializing in SEO health writing in 2022.
I understand both the science and the business behind health content.

Bilingual English & French Delivery

I provide SEO strategy and my portfolio includes content in English and French.

I adapt to cultural nuances and have worked with the UK, US, Canadian and French markets.

Who I Work With

I partner with health-focused teams who care about credibility, doing things properly, and sustainable growth - in a way that feels right.

A middle-aged male doctor with dark hair and a beard, wearing a white lab coat and stethoscope, smiling confidently with arms crossed in a hospital corridor.

Clinics, health and wellness coaches, practitioners

You want your expertise shared clearly and ethically (maybe through ghostwriting) in a way that feels true to you and helps patients find you.

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Health e-commerce and health tech brands

You want steady growth through SEO content that builds trust.

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Mission-led organizations and nonprofits

You want reliable health information that reaches the right people.

I’m passionate about projects that use storytelling to support patient advocacy and improve health literacy worldwide.

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Medical writers

You want to learn ethical, evidence-based SEO so you can attract better clients.
Or you may prefer support behind the scenes, with content ghostwriting and SEO strategy handled for you, so your content becomes a client magnet.

Learn more about my services
A timeline graph illustrating the history of Valerie Leroux's career, from 2009 to today, with key events and milestones marked along the timeline.

My Little Story

2009-2012

In 2009, I completed my MSc in Biomedical Engineering in France and moved to London to begin my career in healthcare marketing.

At the time, I had no idea how international my life would become.

Over the next few years, I worked in healthcare sales and marketing roles in the UK.

My story in video

2013- 2021

In 2013, I made a big leap: I moved to Hong Kong.

I didn’t speak the language. I didn’t have a network. So I started from scratch.

To support myself, I taught French while studying Mandarin. And slowly, I built my place in the industry.

By 2014, I had secured a product management role. Over the following years, my responsibilities grew. I worked in regional medical marketing roles across Asia-Pacific, including leadership positions at medical device and pharmaceutical companies in Hong Kong.

During that time, I collaborated closely with clinicians, distributors, and key opinion leaders.

I helped develop medical education materials, supported expert panels, and contributed to work that led to a published consensus statement in the Journal of Anesthesia, Analgesia and Critical Care in 2022.

At the same time, I continued investing in my education. I completed an executive program in Business Strategy at INSEAD and later studied Digital Marketing at London Business School.

2022 - Today

After more than a decade in healthcare marketing, I founded Bioty Healthcare.

I wanted to focus fully on one thing: helping health information become easier to find, easier to trust, and more responsible online.

Since then, I’ve worked with nonprofit organizations such as MedTech Europe, and international health brands including Soundsory, Rise Science, and NuBest Nutrition. My work has also been featured in the Medical Writer Magazine, Swaay Health, MedTech Europe’s content platform, Write Clinic, and industry SEO expert round-ups like Collaborator or Mintposition.

Alongside client work, I now teach and speak about SEO, credibility, and AI search visibility for health writers and content teams, including collaborations with professional associations such as the EMWA and the EFA.

Today, I work in English and French, combining science, strategy, and empathy, but I speak Spanish too.

A woman with long wavy hair sitting on a gray sofa in a modern living room, wearing a black outfit, with colorfully patterned pillows and framed artwork on the wall behind her. Text overlay about work principles, including transparent communication, reputation, ethical standards, and fair collaboration, signed "Valerie."

How I Work

  • You can expect transparency, thoughtful planning, and work delivered as promised.

  • Health content affects real decisions. Your credibility is never treated lightly.

  • I create evidence-based, responsible, human content that’s empathetic and built to stand up to scrutiny.

  • I like building strong partnerships based on trust, clarity, and long-term thinking.

A woman with long blonde hair, wearing a dark blazer and a red top, sitting indoors with a plant and window in the background. Next to her is a red and black graphic with text about SEO for editors and writers, featuring a quote from Valerie Leroux.

Speaking, Publications & Industry Recognition

I regularly share insights on SEO, health content strategy, and science communication through professional associations, industry publications, expert roundups, and educational events.

Speaking Engagements

I have presented sessions on SEO, AI search, and health content strategy for professional communities including:


I’m also a regular guest speaker at Université de Technologie de Compiègne (UTC), where I share insights about international careers, healthcare communications, entrepreneurship, and professional development with engineering students.

Publications & Research Contributions

My work has been featured in healthcare communications, SEO, and science communication initiatives.

Highlights include:

  • Guest contributor to Swaay Health (2026)

  • Contributor to science communication research conducted by PhilScience (2026)

  • Author of patient-focused stories for MedTech Europe (2025)

  • Contributor to The Medical Writer magazine (2024)

As part of the Scientific Communication research project, one of my evidence-based research summaries was included in the 2026 pilot report investigating how academic findings can be translated into accessible content for the general public. The report was published by PhilScience Magazine and archived on ResearchGate.

Industry Expert Contributions

I have also contributed expert commentary and insights to industry publications discussing SEO, AI search, content strategy, and digital visibility, including:

  • How I Use SEO Thinking to Write Blogs and Attract Clients (June 2026)

  • SEO for Editors and Writers: Apply Search Strategy to Add Value and Win Clients (Aug 2025)

  • Search Engine Optimisation (SEO) Health Blog Writing for Medical Writers: Build Visibility and Trust Online (July 2025)

An article titled 'Think Beyond Keywords' discussing optimizing for AI search and FAQs, with a photo of Valerie Leroux, an SEO healthcare blog writer and editor at Bioty Healthcare, in the bottom left corner.
Cover slide of a presentation titled 'SEO Trends 2025: Achieving Results in a Changing World', featuring a person holding a smartphone with digital icons representing digital success, trust, and teamwork, and three circular portrait photos of diverse professionals on the right side.

Beyond Work

A woman in outdoor hiking gear standing on rocky terrain in a mountain landscape, pointing to a sign that reads 'Parque Nacional' with mountains and a blue sky in the background.

Outside of work, I’m happiest outdoors. I love hiking, trail running and being close to wildlife.

I’ve practiced Japanese martial arts for 10 years, which led me to develop a passion for Japan and Japanese food in particular !

I’m also drawn to minimalism and creative hobbies, like photography or creating fusion recipes that blend Nepalese and French cuisines (yummy, and yes, I’m still French after all!).

I love traveling and discovering new cultures. Seeing how other people live and think has shaped who I am, and it helps me connect more deeply to my audience, too.

Frequently Asked Questions: What Clients Often Ask Me

  • Yes, I have an MSc in Biomedical Engineering and more than 10 years of experience in healthcare marketing. I’ve worked in medical companies like Fresenius Medical Care in Hong Kong. I’ve also supported expert panels whose work was published in the Journal of Anesthesia, Analgesia and Critical Care.

  • Yes, I work fluently in both English and French.

    For example, I’ve helped international health brands create SEO blog content in English while also supporting SEO localization for French-speaking audiences. This means you don’t need two writers to keep your message aligned.

  • Yes, when clients allow me, but I can write without it too. In fact, I spent most of my career without AI.

    When I do use it, I use it carefully, as a support tool to research ideas or proofread content.

    I always make sure your content is accurate, responsible, and human. Every article is researched, fact-checked, and reviewed by me.

    I also co-host a workshop on the ethical use of AI in health and medical writing, where we discuss how to use these tools responsibly while protecting trust and credibility.

  • Some of my clients have seen:

    • Over 1 million impressions in 12 months

    • Blog posts bringing in daily leads

    • Content cited in AI overviews

    • Long-term partnerships that last for years

    While I never promise rankings, I build strategies designed to grow trust and traffic steadily over time.

  • Yes, I regularly ghostwrite for clinics, doctors, and wellness practitioners.

    For example, I’ve written patient education blogs and services pages for a GP clinic that reflect a doctor’s voice clearly and professionally, while improving search visibility. My goal is always to protect your reputation and build patient trust.