About Valerie Leroux, MSc
Bilingual SEO Health Writer & Editor (EN/FR)
Hi, I’m Val.
I help health brands get found, cited, and trusted in search and AI discovery.
With a background in biomedical engineering and over ten years in healthcare marketing, I build SEO strategies and create trusted health content in a warm, compassionate voice.
In English or French, my focus is the same: evidence first, empathy always, strategy throughout.
Why Health Brands Trust My Work
I care deeply about getting health content right, because behind every search is a real person looking for answers.
As a business owner, I approach your brand with the same care and long-term mindset I apply to my own, always with your reputation in mind.
Demonstrated SEO Growth
My clients reported high-quality enquiries and sales generated through strategic SEO blog content.
Trusted by Recognized Brands
I worked with more than 15 clients, including nonprofits like MedTech Europe, and international health brands who rely on accuracy and credibility. I’ve been working with some clients for more than 2 years.
Science & Marketing Background
I’m a biomedical engineer with more than 10 years in healthcare marketing before specializing in SEO health writing in 2022.
I understand both the science and the business behind health content.
Bilingual English & French Delivery
I provide SEO strategy and my portfolio includes content in English and French.
I adapt to cultural nuances and have worked with the UK, US, Canadian and French markets.
I partner with health-focused teams who care about credibility, doing things properly, and sustainable growth - in a way that feels right.
Who I Work With
Clinics, doctors, and wellness practitioners
You want your expertise shared clearly and ethically (maybe through ghostwriting) in a way that feels true to you and helps patients find you.
Health e-commerce and health tech brands
You want steady growth through SEO content that builds trust.
Mission-led organizations and nonprofits
You want reliable health information that reaches the right people.
I’m passionate about projects that use storytelling to support patient advocacy and improve health literacy worldwide.
Medical writers
You want to learn ethical, evidence-based SEO so you can attract better clients.
Or you may prefer support behind the scenes, with content ghostwriting and SEO strategy handled for you, so your content becomes a client magnet.
2013- 2021
In 2013, I made a big leap: I moved to Hong Kong.
I didn’t speak the language. I didn’t have a network. So I started from scratch.
To support myself, I taught French while studying Mandarin. And slowly, I built my place in the industry.
By 2014, I had secured a product management role. Over the following years, my responsibilities grew. I worked in regional medical marketing roles across Asia-Pacific, including leadership positions at medical device and pharmaceutical companies in Hong Kong.
During that time, I collaborated closely with clinicians, distributors, and key opinion leaders.
I helped develop medical education materials, supported expert panels, and contributed to work that led to a published consensus statement in the Journal of Anesthesia, Analgesia and Critical Care in 2022.
At the same time, I continued investing in my education. I completed an executive program in Business Strategy at INSEAD and later studied Digital Marketing at London Business School.
2009-2012
In 2009, I completed my MSc in Biomedical Engineering in France and moved to London to begin my career in healthcare marketing.
At the time, I had no idea how international my life would become.
Over the next few years, I worked in healthcare sales and marketing roles in the UK.
My Little Story
2022 - Today
After more than a decade in healthcare marketing, I founded Bioty Healthcare.
I wanted to focus fully on one thing: helping health information become easier to find, easier to trust, and more responsible online.
Since then, I’ve worked with nonprofit organizations such as MedTech Europe, and international health brands including Soundsory, Rise Science, and NuBest Nutrition. My work has also been featured in the Medical Writer Magazine, MedTech Europe’s content platform, Write Clinic, and industry SEO expert round-ups like Collaborator or Mintposition.
Alongside client work, I now teach and speak about SEO, credibility, and AI search visibility for health writers and content teams, including collaborations with professional associations such as the EMWA and the EFA.
Today, I work in English and French, combining science, strategy, and empathy, but I speak Spanish too.
How I Work
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You can expect transparency, thoughtful planning, and work delivered as promised.
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Health content affects real decisions. Your credibility is never treated lightly.
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I create evidence-based, responsible, human content that’s empathetic and built to stand up to scrutiny.
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I like building strong partnerships based on trust, clarity, and long-term thinking.
Beyond Work
Outside of work, I’m happiest outdoors. I love hiking, trail running and being close to wildlife.
I’ve practiced Japanese martial arts for 10 years, which led me to develop a passion for Japan and Japanese food in particular !
I’m also drawn to minimalism and creative hobbies, like photography or creating fusion recipes that blend Nepalese and French cuisines (yummy, and yes, I’m still French after all!).
I love traveling and discovering new cultures. Seeing how other people live and think has shaped who I am, and it helps me connect more deeply to my audience, too.
Frequently Asked Questions: What Clients Often Ask Me
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Yes, I have an MSc in Biomedical Engineering and more than 10 years of experience in healthcare marketing. I’ve worked in medical companies like Fresenius Medical Care in Hong Kong. I’ve also supported expert panels whose work was published in the Journal of Anesthesia, Analgesia and Critical Care.
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Yes, I work fluently in both English and French.
For example, I’ve helped international health brands create SEO blog content in English while also supporting SEO localization for French-speaking audiences. This means you don’t need two writers to keep your message aligned.
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Yes, when clients allow me, but I can write without it too. In fact, I spent most of my career without AI.
When I do use it, I use it carefully, as a support tool to research ideas or proofread content.
I always make sure your content is accurate, responsible, and human. Every article is researched, fact-checked, and reviewed by me.
I also co-host a workshop on the ethical use of AI in health and medical writing, where we discuss how to use these tools responsibly while protecting trust and credibility.
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Some of my clients have seen:
Over 1 million impressions in 12 months
Blog posts bringing in daily leads
Content cited in AI overviews
Long-term partnerships that last for years
While I never promise rankings, I build strategies designed to grow trust and traffic steadily over time.
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Yes, I regularly ghostwrite for clinics, doctors, and wellness practitioners.
For example, I’ve written patient education blogs and services pages for a GP clinic that reflect a doctor’s voice clearly and professionally, while improving search visibility. My goal is always to protect your reputation and build patient trust.