New Live Workshop
Using AI Ethically in SEO & CME Medical Writing: What to Embrace, What to Avoid, and How to Thrive
By Valerie Leroux MSc & Núria Negrão PhD
AI is transforming health & medical content, but it doesn’t replace deep expertise, strategic thinking, nuance, ethics, and real human insight. In this workshop, we’ll cover how to use AI ethically in your medical writing work (with use cases applicable to CME and SEO health writing).
Workshop Details
Date & Time: March 3rd— 1 pm UK time
Duration: 60 minutes (Live)
Format: Webinar + Q&A + practical exercises
Recording: Available for 7 days
Seats: Limited
Pilot Price: $97 USD (future sessions $127)
What attendees said
Who This Is For
This masterclass is for experienced health writers who want to:
protect their competitive edge,
and turn AI into an ethical productivity partner
It is particularly relevant for you if:
✔ You’re a freelance health or medical writer
✔ You already understand basic SEO principles
✔ You’re curious about AI but serious about ethics, accuracy, and craft
✔ You’re ready to use AI to write with strategy (and not only to save time)
This session is not for beginners or passive learners.
What You’ll Learn
Learn what happens when you over‑rely on AI content in health niches and how to prevent SEO penalties while preserving accuracy and authority.
Real SEO Risks & AI: What Gets Penalized by Google
The Irreplaceable Skills Clients Still Pay For
Explore the skills that make you indispensable as a writer.
The “AI Assist or Avoid?” Framework
Stop guessing whether AI helps or harms your work. Get a practical, ethical framework you can use instantly.
Apply Learnings via Practical Exercises
You’ll also get a chance to submit your own practice for personalized feedback (for up to a week after the live session).
Bonuses When You Join the Live Session
Optional follow‑up mini challenge you can complete on your own time during the week following the session
Personalized feedback email for submissions
Access to the masterclass replay for 7 days.
Your Speakers
Valerie Leroux MSc
SEO Health Writer & Editor, Founder of Bioty HealthcareVal is a biomedical engineer–turned health content writer and founder of Bioty Healthcare, where she creates credible, SEO-optimized content that boosts brand authority and organic traffic. She spent over a decade in marketing roles at global medical companies.
Now, she also mentors medical writers on SEO best practices, helping them write high-performing content and attract ideal clients.
Val holds an MSc in Biomedical Engineering, plus executive training from INSEAD and London Business School. She brings a global perspective to ethical, effective health communications.
Medical Writer & AI Adoption Strategist for CME ProvidersNúria is a medical writer specializing in continuing medical education and an AI consultant known as the "AI Whisperer" for medical writers. She's been teaching medical writers how to use AI effectively and ethically since 2023, developing practical frameworks—including the TRUST method for risk assessment and SAFE method for implementation—that help writers integrate AI without compromising accuracy or professional judgment.
With a PhD in cellular biology and over 20 years in science communication, Núria brings both scientific rigor and real-world practicality to the conversation. She's passionate about helping writers use AI as a strategic tool, not a shortcut.
Get a feel for Núria’s style
In this short talk, she shares how medical writers can use AI responsibly. It’s a great preview of the insights she’ll bring to our masterclass.
Get a feel for Val’s style
Val is all about sharing practical tips and real-life examples that she knows writers will understand. Here, she’s explaining search intent and one of AI’s limitations in providing empathy (much needed in patient education and health blog work).
Frequently Asked Questions:
Ethical use of AI in medical writing
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This session is designed for experienced health and medical writers working in SEO or CME who want to use AI effectively and ethically. Writers who will benefit the most from this session are those who have a solid grasp of SEO or medical content development workflows.
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Absolutely., we’re very cautious too! You’ll learn how to make informed, ethical decisions about where to use AI (and where not to), and how to avoid the common pitfalls like hallucinations, voice dilution, or SEO penalties.
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We’ll share real examples and tools used in content planning, editing, data synthesis, etc. with a clear focus on safe and strategic use in health and medical writing.
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Not at all. While ChatGPT will be discussed, we’ll explore a range of tools and use cases.
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Yes, we have a dedicated Q&A section where you can bring up your challenges, ethical concerns, or use cases.
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Yes, you’ll get 7-day access to the replay, plus optional exercises to practice using AI tools in real use cases. We’ll provide our feedback if you want personalized guidance.