Using AI Ethically in SEO & CME Medical Writing: What to Embrace, What to Avoid, and How to Thrive

By Valerie Leroux MSc & Núria Negrão PhD


AI is transforming health & medical content, but it doesn’t replace deep expertise, strategic thinking, nuance, ethics, and real human insight. In this course, we cover when to use AI ethically in your medical writing work (with use cases applicable to CME and SEO health writing).

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Course Details

Recording Date & Time: March 3rd 2026
Duration: 60 minutes
Format: Short video lessons + practical exercises (with explained answers)
Price: $97 USD

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Who This Is For

This masterclass is for health writers who want to:

  • protect their competitive edge,

  • and turn AI into an ethical productivity partner

It is particularly relevant for you if:

✔ You’re a freelance health or medical writer

✔ You already understand basic SEO principles
✔ You’re curious about AI but serious about ethics, accuracy, and craft
✔ You’re ready to use AI to write with strategy (and not only to save time)

This session is not for beginners or passive learners.

What You’ll Learn

Learn what happens when you over‑rely on AI content in health niches and how to prevent SEO penalties while preserving accuracy and authority.

Real SEO Risks & AI: What Gets Penalized by Google

The Irreplaceable Skills Clients Still Pay For

Explore the skills that make you indispensable as a writer.

The “AI Assist or Avoid?” Framework

Stop guessing whether AI helps or harms your work. Get a practical, ethical framework you can use instantly.

Apply Learnings via Practical Exercises

You’ll also get a chance to submit your own practice for personalized feedback (for up to a week after the live session).

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Bonus

Optional follow‑up mini challenge you can complete on your own time

Picture of Valerie Leroux: A woman with long red hair, wearing a black suit, sitting on a gray couch with colorful pillows, resting her chin on her hand, in a living room with abstract artwork on the wall.

Your Speakers

Valerie Leroux MSc

SEO Health Writer & Editor, Founder of Bioty Healthcare

Val is a biomedical engineer–turned health content writer and founder of Bioty Healthcare, where she creates credible, SEO-optimized content that boosts brand authority and organic traffic. She spent over a decade in marketing roles at global medical companies.

Now, she also mentors medical writers on SEO best practices, helping them write high-performing content and attract ideal clients.

Val holds an MSc in Biomedical Engineering, plus executive training from INSEAD and London Business School. She brings a global perspective to ethical, effective health communications.

Núria Negrão PhD, a woman with light skin, shoulder-length brown hair, and glasses, smiling while wearing headphones, sitting at a desk with a microphone, papers, and a glass of water in a recording studio with decorative hanging lights. 
Medical Writer & AI Adoption Strategist for CME Providers

Núria Negrão PhD

Núria is a medical writer specializing in continuing medical education and an AI consultant known as the "AI Whisperer" for medical writers. She's been teaching medical writers how to use AI effectively and ethically since 2023, developing practical frameworks—including the TRUST method for risk assessment and SAFE method for implementation—that help writers integrate AI without compromising accuracy or professional judgment.

With a PhD in cellular biology and over 20 years in science communication, Núria brings both scientific rigor and real-world practicality to the conversation. She's passionate about helping writers use AI as a strategic tool, not a shortcut.

Get a feel for Núria’s style

In this short talk, she shares how medical writers can use AI responsibly. It’s a great preview of the insights she’ll bring to our masterclass.

Get a feel for Val’s style

Val is all about sharing practical tips and real-life examples that she knows writers will understand. Here, she’s explaining search intent and one of AI’s limitations in providing empathy (much needed in patient education and health blog work).

Frequently Asked Questions:

Ethical use of AI in medical writing

  • This session is designed for experienced health and medical writers working in SEO or CME who want to know when to use AI effectively and ethically. Writers who will benefit the most from this session are those who have a solid grasp of SEO or medical content development workflows.

  • Absolutely., we’re very cautious too! You’ll learn how to make informed, ethical decisions about where to use AI (and where not to).

  • Not at all. This course is not about specific tools but rather when to use them ethically. You can use the tools you’re most familiar with to complete the exercises.

  • You’ll get access to the course as bite-sized videos, plus optional exercises to practice using AI tools in real use cases. We also provide our answers with additional guidance.

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